Joe Knows

Clothes make the person

Clothes make the person

Scientifically know as Enclothed Cognition

One of the most common (and valid) questions people ask before a session is what to wear. I approach this as simpley as I can. You want colors that match your skin tone and compliment your eyes with no distracting patterns.

What really matters is how the clothes make you feel.

“Your style and the clothes you choose reflect and affect your mood, health, and overall confidence” writes Jill L. Ferguson in her article for the Huffington Post.

A recent example that illustrates this:

I was on a shoot last summer with Taylor and it was going very well. She was relaxed and taking direction well. In fact we ended up taking more than an hour choosing her final images because we had so many. A shoot you pray for.


When we were finished with her outfit she decided to throw on her favorite leather jacket. I happened to grab something out of my camera bag at the same time and when I turned back to her, there was a totally different person standing there. She had her hands in her pockets and this insanely confident/sexy stance and expression going. In the 5 seconds it took me to turn around she was a new person.


I coach my clients through the entire process but clothes can make such a huge difference since they have a personal history with you. It’s like doing sense memory or playing “as if” with a script so you make a personal connection to the text.

No matter who you shoot with make sure to bring clothes that not only make you look good but give you confidence and comfort. You are your best (and many times only) advocate, so make sure your needs are being met.

“Fashion is a trend. Style lives within a person.”
– Oscar De La Renta


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136 Erasmus St, Brooklyn, NY